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Strength to Strength

Strength to Strength

Thirsty Liquor Group Ltd is going from strength to strength! In the past 6 months the group has grown from 70 stores to now having a staggering 115 stores under their belt nationwide! The Group purchased the rights to the Black Bull Liquor brand in July, adding another 20 stores predominantly in the Waikato, Wanganui and Central North Island region. The addition of these stores instantly strengthened the groups buying power. 

The Sai Wholesale Liquor group, consisting of 8 retail outlets - joined Thirsty Liquor in August and have recently transformed all their shops to Black Bull Liquor. The bold new red and black image certainly stands out and differentiates the stores from others.

Thirsty Liquor is also painting Hawkes Bay and Hamilton orange with the addition of 7 new Thirsty stores (previously trading as The Mill).  

The owner of Churchill Liquor in Auckland is helping to grow the brand to its full potential, with the addition of 12 new Thirsty stores in South Auckland alone over the past 4 months.   

Thirsty Liquor has a unique POS system that allows the stores to offer Loyalty Cards to their customers. Loyal customers are given additional discounts and the system creates an opportunity for each store owner to communicate promotions, special events etc. directly to their individual customers via e-newsletters and text pushes.  

The Management Team at Thirsty Liquor Head office is 100% owned and operated in New Zealand & they obviously have the right formula, encouraging and helping store owners expand alongside the growth strategies of the company itself. 

For any queries relating to Thirsty Liquor or if you would like to transform your shop and join the winning team – please call Tina Govan on 021 854 786 or email her at Mention this ad and they will waive the first 2 months of Franchisee Fees!  


Originally Published in DRINKSBIZ magazine - December 2015 / January 2016

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